Job Description

• Publicly listed, founder-led, multinational QSR business valued at over $2b, primed for significant US expansion!
• Chicagoland based hybrid working environment.
• Start-up style opportunity - define the brand, create fame points, build your team and drive revenue.

About Guzman y Gomez (GYG)

Guzman y Gomez is on a mission to reinvent fast food. Founded in Sydney in 2006 by two New Yorkers, we’ve grown to over 250 restaurants across Australia, Singapore, Japan and the US.

Our obsession? Serving real Mexican food made with fresh, clean ingredients - fast. No preservatives, no artificial colors or flavors, no compromises.

We’ve proven the concept globally and now we’re building momentum in the US, starting in Chicagoland. With ambitious plans to scale nationwide, we need a marketing leader who can help us stand out in a competitive market and make GYG a household name.

Your Opportunity

As Director of Marketing, you’ll be the architect of our US marketing strategy and execution. This is a hands-on leadership role where you’ll shape how Americans discover, love, and crave GYG. You’ll lead national campaigns, local store marketing, digital engagement and brand partnerships, all while driving measurable growth.

You’ll work closely with our US leadership team and Global CMO to:

• Build brand awareness, positioning GYG as the go-to for fresh, clean Mexican fast food.
• Drive traffic and sales by developing integrated campaigns that deliver results across dine-in, take-out, drive-thru, delivery, app and web channels.
• Lead local area marketing, support restaurant openings, and drive community engagement throughout Chicagoland.
• Own digital and loyalty by growing our app adoption, GOMEX loyalty program and online ordering.
• Champion culture by ensuring every touchpoint reflects GYG’s vibrant and authentic brand personality.

What we're looking for:

• A proven track record of driving brand growth and market penetration in the US from a senior marketing role.
• Experience in QSR, fast casual, or consumer brands preferred.
• A strategic & hands on approach, meaning you can set the vision and roll up your sleeves to execute.
• High level of comfort with analytics, ROI measurement and performance marketing.
• A love for bold and disruptive ideas, and the know-how to bring them to life.
• Demonstrated ability to build, inspire and lead a high performing team.
• A passion for great food! You live for great food and understand what makes a brand resonate!

Ready to make your mark in what will become a career-defining role? Apply now to continue the conversation!

GYG was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan. Steven and Robert had a vision to build a restaurant business that had the speed and convenience of fast food but to re-invent the fast-food category by serving high quality food fast, healthy, and fresh Mexican food! From day 1, GYG’s values have not changed; It’s all about the food; Make every guest love us; Got your back; Be Real; Got you back; It’s up to us.
GYG is committed to continually building our strong company culture and employee experience by putting pride and passion into all we do while respecting and developing our crew. From the first drive thru in 2015, to menu innovations like Breakfast, the ‘Minis' range and 100% clean, skin-on fries, to a market leading app for guests to pay & order ahead and earn loyalty points, we are on a mission to reinvent the way the masses eat fast food! Today GYG operates over 230 restaurants across Australia, Singapore, Japan and here in the United States.
We would love you to consider a career with us!

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