Job Description
About the Biba Experience :
We are a prestigious private social club known for its exclusive amenities, exceptional service, and vibrant community. Nestled in West Palm Beach, our club offers a unique environment where members can socialize, dine, and enjoy a wonderful community. As we continue to grow, we are seeking dedication and a strong desire to join our team
Position Overview: The Digital Marketing Manager is responsible for developing, implementing, and optimizing the hotel’s online marketing strategies to increase brand visibility, drive direct bookings, and enhance guest engagement. This role manages the hotel’s digital presence across all channels, including website, social media, email marketing, online advertising, and partner distribution platforms.
Position Responsibilities: Digital Strategy & Brand Management - Develop and execute a comprehensive digital marketing strategy aligned with hotel goals.
- Maintain consistent brand voice and visual identity across all digital content.
- Analyze market trends and competitor activities to identify growth opportunities.
Website & SEO Management - Oversee the hotel’s website, ensuring accurate content, user-friendly design, and up-to-date offers.
- Implement SEO best practices to improve search engine ranking and organic traffic.
- Collaborate with web developers or third-party agencies for performance optimization.
Social Media Marketing - Create, schedule, and publish engaging content across major social platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
- Monitor engagement, respond to online reviews/messages, and manage online reputation.
- Develop social media campaigns to promote hotel services, events, and seasonal offers.
Performance Marketing & Advertising - Plan and manage digital advertising campaigns (Google Ads, Meta Ads, display, retargeting).
- Track campaign performance and optimize for ROI and direct bookings.
- Work with external digital agencies when necessary.
Email Marketing & CRM - Create targeted email campaigns for promotions, loyalty programs, and guest engagement.
- Manage guest databases and segment audiences for personalized communication.
- Monitor email performance metrics and improve deliverability and conversion.
Content Creation & Management - Oversee creation of photos, videos, blogs, and promotional materials.
- Coordinate with photographers, influencers, and content creators.
- Ensure all content accurately reflects hotel branding and quality standards.
Analytics & Reporting - Track KPIs across digital channels, including website traffic, conversion rates, social engagement, and ad performance.
- Prepare monthly reports with insights and recommendations for improvement.
- Use analytics tools (Google Analytics, Meta Insights, OTA dashboards, etc.) to guide decision-making.
Online Travel Agencies (OTA) & Distribution - Manage OTA content (Booking.com, Expedia, etc.) for accuracy and competitiveness.
- Ensure rate parity, promotions, and listings are updated and optimized.
- Coordinate with the revenue management team to support pricing strategies.
Education/Experience: - Bachelor’s degree in marketing, Communications, Business, or related field.
- 3–5 years of digital marketing experience in the hospitality industry.
- Strong knowledge of SEO/SEM, social media advertising, and email marketing.
- Experience with Google Analytics, Google Ads, CMS platforms, and CRM tools.
- Creative mindset with strong copywriting and content creation skills.
- Excellent communication, project management, and analytical skills.
- Ability to work collaboratively with sales, revenue, and operations teams.
- Strategic thinking
- Creativity and innovation
- Data-driven decision making
- Attention to detail
- Adaptability in a fast-paced environment
- Customer-centric mindset
The above statements are intended to describe the general nature and level of work performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all job duties performed by the team member so classified. Management reserves the right to revise or amend duties at any time. The above statements are intended to describe the general nature and level of work performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all job duties performed by the team member. Management reserves the right to revise or amend duties at any time
We thank all applicants; however, only those selected for an interview will be contacted. Applicants who do not already have legal permission to work in the United States will not be considered. Sorrel River Ranch Resort & Spa is an Equal Opportunity Employer committed to a diverse work culture, M/F/D/V.
Job Tags
Full time, Seasonal work,